Communicating Nutrition (CHES)The Authoritative Guide
This course is only for CHES professionals.
Practitioners at all levels of experience will find communication pearls to succeed in this book covering social media, online marketing, media interviews, videos, publishing, writing journal articles, speaking, negotiating, addressing misinformation, and much more. The book contains real life examples, testimonials, and ways to incorporate the materials into organizations and practices. The Academy offers an additional 14 CPE hours for book buyers (see page 661) for a total of 39 CPE hours.
While it might seem like some people have a natural knack for communicating, no one starts out a communications expert. You get there by stepping into the ring and keeping at it, integrating the tools of the trade, building your skills along the way. This comprehensive text, filled with the insights of the best in the business, is your trusty companion for doing so. – Ellie Krieger, MS, RDN, Award-winning Cookbook author, Columnist, and Television Personality
Which I love most is that the book is written by dietitians for dietitians. I thoroughly enjoyed teaching with Communicating Nutrition and would recommend it as a must-read. - Marie Allsopp, DrPH, RD, LDN, CHES, Clinical Assistant Professor Purdue University
Readers will gain confidence in becoming a leader that communicates effectively and inspires others to service. - Lucile Beseler, MS, RDN, LDN, CDE, FAND, Contributing Author
25-Hour Program I.D. #SS114228_CN25 CHES 18 Hours / MCHES 7 Hours
Suggested RDN Performance Indicators: 1.1.4, 1.3.3, 3.1.3, 3.1.6, 3.2.6, 4.1.1, 4.1.2, 4.1.3, 4.2.6, 4.2.7, 6.1.2, 6.3.1, 8.1.2, 8.2.2, 9.2.9, 9.3.2, 9.4.2, 10.3.10, 11.2.6, 11.2.8, 12.4.1, 14.1.1, 14.1.9
CHES Competencies- 18 hours
1.3.3 Identify the social, cultural, economic, political and environmental factors that impact the health and/or learning process of the priority population.
6.1.2 Identify the assets, needs and characteristics of the audiences that affect communication and message design (e,g, literacy levels, language, culture, cognitive and perceptual abilities).
6.4.1 Differentiate the strengths and weaknesses of various communication channels and technologies (e.g. mass media, community mobilization, counseling, peer communication, information/digital technology and apps.)
7.1.1 Identify potential partners and stakeholders
MCHES Competencies- 7 hours
2.3.2 Create a logic Model
2.4.1 Develop an implementation plan inclusive of logic model, work plan, responsible parties, timeline, marketing and communication.
Upon successful completion, the users will be able to:
1. Name at least three factors that can interfere with person-to-person communication.
2. Define and give two pros and cons of “groupthink.”
3. List and define the four fundamental principles of bioethics.
4. Describe the “health belief model.”
5. Compare and contrast communication needs of adult versus teen versus young child learners.
6. Contrast the following learner types: analytic, commonsense, dynamic, and imaginative.
7. Identify which portions and what percentage a speaker’s presentation that people retain best.
8. Explain the importance and function of a storyboard for creating a video.
9. List three recommended techniques for producing excellent food photography.
10. Explain the importance of using key words in article and their location when writing for the popular press.
11. Discuss two benefits of using the Internet for client and patient consultations.
12. Explain what importance search engines place on blogs on websites.
13. Identify the primary purpose of Google Analytics and how the data might be used.
14. Identify the four “Cs” of Marketing and the function of each.
15. Define “bridging” and give an example of how it can be used in a live interview.
16. Discuss three responsibilities of the moderator in a presentation by other speakers.
17. Identify four special considerations when conducting an online webinar or training session.
18. Discuss three recommendations for correct email etiquette.
19. Identify two guidelines for an effective resume.
20. Give four recommendations for writing an effective journal article.
Why we chose this book
Published by the Academy with selections authored by expert dietitians, this book is an excellent resource for new practitioners and those wanting to market on social media, or explore food photography, blog writing, public speaking, professional writing, or improved business communication.
About the author
Barbara Mayfield, MS, RDN, FAND, editor, and 58 contributing authors. Foreword by Ellie Krieger, MS, RDN, media dietitian.