The New Rules of Marketing & PR, 7th Ed. (CHES)

The New Rules of Marketing & PR, 7th Ed. (CHES)

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

This course is only for CHES professionals.

Over 400,000 copies sold in 29 languages! Updated with new information on this popular course. In this digital age, marketing tactics seem to change daily as the ways we communicate evolve. Learn how to speak directly with your target market, make a strong personal connection, and generate the best kind of attention. We have carried a course on this book since its 2nd edition. Practitioners have given it excellent reviews.


[The author] is informative, entertaining, and inspiring! No one know more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.   Tony Robbins

15 hr-Program ID# SS114228_NRM720  CHES 15 Hours / MCHES 5 Hours

David Meerman Scott
Course Expiration Date: May-31-2024
Product Name

Book Only (2420)

Regular price $20.00

20 CE Online Test Only (2421CHES)

Regular price $135.00

20 CE Book & Online Test (2422CHES)

Regular price $150.00

Book Details

Author David Meerman Scott
Edition 7th Edition
Publisher Wiley
ISBN 978-1119651543
Format Paperback

Course Objectives

CHES Competencies

1.4.3 Identify the impact of emerging social, economic and other trends on health

1.5.3 Identify and analyze factors that influence attitudes and beliefs

7.1.6 Assess and select methods and technologies used to deliver messages

7.3.9 Use media advocacy techniques to influence decision makers

MCHES Competencies

7.3.7 Identify factors that influence decision-makers

Upon successful completion, the users will be able to:

1. Describe four characteristics of new marketing and PR strategies that are different from 20 years ago.

2. Name three of the most important elements recommended to be on every website.

3. Identify which social network element on a website is indexed highest by search engines.

4. Give three reasons why content is important for a website.

5. Explain the concept of newsjacking, how it can be used, and one risk of using it.

6. Describe four uses of artificial intelligence in marketing.

7. Explain the importance and use of buyer personas.

8. Identify the element of a website proven to make people more likely to move through the sales cycle to the point of spending money.

9. State why it is important to focus a website on solutions to peoples’ problems.

10. List three of the most overused words found in press releases and in marketing.

11. Compare and contrast the uses of the following: Facebook, LinkedIn, Trint, Snapchat, You Tube, Instagram, SlideShow, Twitter, Nextdoor, HubSpot, Pinterest, TikTok, and Whatsapp.

12. Describe three guidelines for successful blogs.

13. Explain two ways written case studies can be used in marketing. 

14. Give two new rules given by the author for using press releases.

Recommended For...

Certified Health Education Specialist (CHES)

Why we chose this book

We wanted a book with top credentials in business and marketing. We have carried this title since its 2nd edition and it has been very popular.

About the author

David Meerman Scott is an expert in using real-time tools and strategies to find, entertain, educate, and market to a business’ target customers. He is an international speaker and seminar leader.