The New Rules of Marketing & PR, 7th Ed.

The New Rules of Marketing & PR, 7th Ed.

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Over 400,000 copies sold in 29 languages! Updated with new information on this popular course. In this digital age, marketing tactics seem to change daily as the ways we communicate evolve. Learn how to speak directly with your target market, make a strong personal connection, and generate the best kind of attention. We have carried a course on this book since its 2nd edition. Practitioners have given it excellent reviews.

Quotes:

[The author] is informative, entertaining, and inspiring! No one know more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.   Tony Robbins

David Meerman Scott
Course Expiration Date: Dec-31-2024
Product Name
Price
QTY

Book Only (2420)

Regular price $20.00

20 CE Paper Test Only (2421)

Regular price $135.00

20 CE Book & Paper Test (2422)

Regular price $150.00

20 CE Online Test Only (W2421)

Regular price $135.00

20 CE Book & Online Test (W2422)

Regular price $150.00

Book Details

Author David Meerman Scott
Edition 7th Edition
Publisher Wiley
ISBN 978-1119651543
Format Paperback

Course Objectives

Level 1 & 2 CPE 

Suggested Performance Indicators: 2.1.3, 2.2.3, 3.3.3, 4.1.2, 5.1.8, 11.2.2, 11.3.7, 11.4.1, 11.4.3, 11.4.5

CPE Type: 720 for Printed/Paper Tests, 740 for Web-based/Online Tests

Upon successful completion, the users will be able to:

1. Describe four characteristics of new marketing and PR strategies that are different from 20 years ago.

2. Name three of the most important elements recommended to be on every website.

3. Identify which social network element on a website is indexed highest by search engines.

4. Give three reasons why content is important for a website.

5. Explain the concept of newsjacking, how it can be used, and one risk of using it.

6. Describe four uses of artificial intelligence in marketing.

7. Explain the importance and use of buyer personas.

8. Identify the element of a website proven to make people more likely to move through the sales cycle to the point of spending money.

9. State why it is important to focus a website on solutions to peoples’ problems.

10. List three of the most overused words found in press releases and in marketing.

11. Compare and contrast the uses of the following: Facebook, LinkedIn, Trint, Snapchat, You Tube, Instagram, SlideShow, Twitter, Nextdoor, HubSpot, Pinterest, TikTok, and Whatsapp.

12. Describe three guidelines for successful blogs.

13. Explain two ways written case studies can be used in marketing. 

14. Give two new rules given by the author for using press releases.

Recommended For...

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Why we chose this book

We wanted a book with top credentials in business and marketing. We have carried this title since its 2nd edition and it has been very popular.

 

About the author

David Meerman Scott is an expert in using real-time tools and strategies to find, entertain, educate, and market to a business’ target customers. He is an international speaker and seminar leader.