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The Entrepreneurial Nutritionist - Front Cover

The Entrepreneurial Nutritionist, Revised 4th edition

Written by entrepreneurial dietitian, Kathy King, RD, this book is totally updated and expanded to include the Worldwide Entrepreneurial Dietitian Survey's results by 1600+ respondents on how much money it took to start, how long it took to breakeven, pricing and fees, what products sold best, what they would do differently, and many more answers (88 in all). The survey found 90 dietitians who make more than $100,000 profit per year and 30 of them make over $200,000 per year--we share what they do differently. Learn how to start, grow, and maintain a private practice or consulting business.

Revised test!  The Entrepreneurial Nutritionist test has now been changed to all objective questions! Customers who purchsed the earlier version with fill-in-the-blank questions can receive this new version by calling the office at 877-560-6025. The book remains the same.

Publisher no longer prints this book but you may find it from other sources.  


Very likely to refer this book to anyone going into this field—thanks for a great book. – Kathleen R. 5/6/22

I loved this course! It was so well written and very enjoyable to read. I will keep this as a ready reference on my bookshelf! - DL 6/2020

Kathy King, RD editor and author with 10 contributing authors
Course Expiration Date: May-31-2024
Product Name

15 CE Paper Test Only (011)

Regular price $117.00

25 CE Paper Test Only (012)

Regular price $132.00

15 CE Online Test Only (W011)

Regular price $117.00

25 CE Online Test Only (W012)

Regular price $132.00

Book Details

Author Kathy King, RD editor and author with 10 contributing authors
Year Published 2010
Edition 4th Edition
Publisher Lippincott Williams & Wilkins
ISBN 978-0-7817-9369-8
Format Paperback
Page Count 352
Learning Code
  • 1000
  • 1010
  • 1020
  • 1050
  • 1070
  • 1090
  • 1110
  • 1130
  • 1140
  • 4000
  • 4040
  • 4060
  • 4090
  • 5000
  • 5390
  • 5400
  • 5420
  • 5460
  • 6000
  • 6010
  • 6020
  • 7000
  • 7010
  • 7020
  • 7030
  • 7040
  • 7050
  • 7070
  • 7080
  • 7110
  • 7120
  • 7130
  • 7140
  • 7150
  • 7160
  • 7170
  • 7210
  • 8000
  • 8090
  • 8100

Course Objectives

Level 2 CPE

Suggested Performance Indicators: 1.1.1, 1.1.4, 1.1.5, 2.1.3

CPE Type: 720 for Printed/Paper Tests, 740 for Web-based/Online Tests


Upon successful completion of this self-study course, the users will be able to:

1. Discuss the major advantages and pitfalls of starting a business.

2. Better assess whether it is an option they want to pursue.

3. Better identify business ideas that could be successful in their local markets.

4. Write business and marketing plans for their business.

5. Know how to market themselves in the media or to community leaders.

6. Know how to assess the work of a web designer.

7. Better compare and contrast three reasons why some entrepreneurs make more than others.

Recommended For...

Registered Dietitian (RD/RDN)
Dietetics Technician Registered (DTR/NDTR)
Registered Nurse (RN)
Integrative & Functional Nutrition Academy Professional
American College of Sports Medicine

Why We Chose This Book

This was Kathy King's first book. She wrote it for Harper & Row and got the rights back in 1991. She then self-published it the next two editions. Lippincott now owns it and we carry the self-study test. Evaluations have been very positive on it for the past 25 years!

About the Author

Kathy King, RD, LD has been self-employed since 1972 when she started her business in Denver, CO. She has counseled over 6,000 patients, conducted over 800 media interviews as the NoonDay Nutritionist, on her own nationally-syndicated radio talk show (American Know-how), on Blinky's Fun Club, and as a spokesperson for food companies. She was the first sports nutritionist for the Denver Broncos Football team and a consultant to The Greenhouse Spa. She has been an international speaker and former member of ADA's Board of Directors and House of Delegates. Kathy has written or edited 13 books and published 12 books; she owns Helm Publishing, a business that produces continuing education home study courses for dietitians and nurses in Lake Dallas, TX.