Description
Learn marketing skills from dietetics professionals who own wildly successful businesses! This is the most comprehensive marketing book for nutrition professionals ever published. Totally updated with 61 contributing authors who discuss how to market yourself, attract and retain customers, networking, ethics, advertising, using the media, becoming a successful author, creating a website, how to write a resume or press release, or become a consultant. The book ends with 20 short how-to chapters that give you the steps and samples to marketing success.
Course Objectives
OBJECTIVES for SELF-STUDY COURSE
Upon successful completion of this self-study course, the users will be able to:
1. Discuss four reasons why marketing and marketing skills are important to dietitians.
2. Identify six trends that will greatly affect the practice of dietetics and dietitians in the next five years.
3. Better determine appropriate marketing strategies and tools to improve the success of programs and increase sales.
4. Write a marketing plan that is relevant, plausible, and informative.
Learning Codes
- (1000) Professional skills
- (1010) Career planning, job search, goal setting
- (1050) Ethics
- (1070) Leadership, critical and strategic thinking
- (1090) Media skills
- (1110) Risk taking
- (1130) Verbal communication skills, presentations
- (1140) Written communication skills, publishing
- (7000) Business and Management
- (7010) Business plan development
- (7070) Entrepreneurship, private practice
- (7080) Financial management
- (7120) Marketing
- (7150) Negotiation
- (7180) Strategic planning
- (7210) Sales, merchandising
- (8000) Food Service Systems and Culinary Arts
- (8120) Sales, merchandising
Recommended for...
- Registered Dietitians (RD)
- Dietetic Technicians Registered (DTR)
- Registered Nurses (RN)
Book Details
| Author | Kathy King, RD, editor |
|---|---|
| Year Published | 2009 |
| Edition | 3rd Edition |
| Publisher | Lippincott Williams & Wilkins |
| ISBN | 978-0-7817-9896-9 |
| Format | Paperback |
| Page Count | 260 |
About the Author
Kathy King, RD, editor and contributing author, has been teaching marketing to dietitians and other professionals for the past 30 years through her speeches, books and articles. She was an editor on all three editions of this book and a seminar leading for ADA's marketing seminar series. This book has 61 contributing authors, including seven dietitians from around the world.
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Winner of 2011 "CE for Life" Contest is Lindsay Vettleson and Winner of 2011 FNCE "CE for Life" Drawing is Joan Lewis!
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Continuing Educations for RDs & DTRs with selected courses for RNs, CDEs & CDMs.
Self-Study tests written by author, publisher, & private practitioners Kathy King, RD, LD.
Our course reviewers are highly qualified expert practitioners.
