Helm Publishing

The Entrepreneurial Nutritionist, 4th edition

4th Edition

Kathy King, RD editor and author with 10 contributing authors
Course Expiration Date: Jan-31-2016

This classic tell-it-like-it-is book has helped thousands of dietitians create their own businesses or determine entrepreneurship it was not an avenue they wanted to pursue. Includes data from Worldwide survey and 1,600+ dietitians who shared what made them successful!


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Availability: In stock

Product Name Price
Book Only (010)
$58.00
15 CE Hrs. - Paper Test Only (011)
$97.00
25 CE Hrs. - Paper Test Only (012)
$122.00
15 CE Hrs. - Book & Paper Test (013)
$125.00
25 CE Hrs. - Book & Paper Test (014)
$155.00
15 CE Hrs. - Online Test Only (W011)
$97.00
25 CE Hrs. - Online Test Only (W012)
$122.00
15 CE Hrs. - Book & Online Test (W013)
$125.00
25 CE Hrs. - Book & Online Test (W014)
$155.00

The Entrepreneurial Nutritionist

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  • The Entrepreneurial Nutritionist

Description

Written by entrepreneurial dietitian, Kathy King, RD, this book is totally updated and expanded to include the Worldwide Entrepreneurial Dietitian Survey's results by 1600+ respondents on how much money it took to start, how long it took to breakeven, pricing and fees, what products sold best, what they would do differently, and many more answers (88 in all). The survey found 90 dietitians who make more than $100,000 profit per year and 30 of them make over $200,000 per year--we share what they do differently. Learn how to start, grow, and maintain a private practice or consulting business.

Course Objectives

OBJECTIVES for SELF-STUDY COURSE Upon successful completion of this self-study course, the users will be able to: 1. Discuss the major advantages and pitfalls of starting a business. 2. Better assess whether it is an option they want to pursue. 3. Better identify business ideas that could be successful in their local markets. 4. Write business and marketing plans for their business. 5. Know how to market themselves in the media or to community leaders. 6. Know how to assess the work of a web designer. 7. Better compare and contrast three reasons why some entrepreneurs make more than others.

Learning Codes

  • (1000) Professional skills
  • (1010) Career planning, job search, goal setting
  • (1020) Computer, electronic technology
  • (1050) Ethics
  • (1070) Leadership, critical and strategic thinking
  • (1090) Media skills
  • (1110) Risk taking
  • (1130) Verbal communication skills, presentations
  • (1140) Written communication skills, publishing
  • (4000) Wellness and public health
  • (4040) Disease prevention
  • (4060) Exercise, fitness, and sports nutrition
  • (4090) Health behaviors: smoking cessation, stress management
  • (5000) Medical Nutrition Therapy
  • (5390) Care planning, documentation, and evaluation
  • (5400) Case management
  • (5420) Complimentary care, alternative therapies
  • (5460) Self-care management
  • (6000) Education, Training, and Counseling
  • (6010) Behavior change theories, techniques
  • (6020) Counseling, therapy, and facilitation skills
  • (7000) Business and Management
  • (7010) Business plan development
  • (7020) Conflict management
  • (7030) Contract management
  • (7040) Consultation
  • (7050) Customer focus
  • (7070) Entrepreneurship, private practice
  • (7080) Financial management
  • (7110) Legal issues, malpractice
  • (7120) Marketing
  • (7130) Managed care
  • (7140) Materials management
  • (7150) Negotiation
  • (7160) Quality management
  • (7170) Reimbursement, coverage
  • (7210) Sales, merchandising
  • (8000) Food Service Systems and Culinary Arts
  • (8090) Menu planning and development, nutrient analysis
  • (8100) Food and recipe development and modification

Recommended for...

  • Registered Dietitians (RD)
  • Dietetic Technicians Registered (DTR)
  • Registered Nurses (RN)

Book Details

Author Kathy King, RD editor and author with 10 contributing authors
Year Published 2010
Edition 4th Edition
Publisher Lippincott Williams & Wilkins
ISBN 978-0-7817-9369-8
Format Paperback
Page Count 352

Why we chose this book

This was first book. I wrote it for Harper & Row and I got the rights back in 1991 and self-published it the next two editions. Lippincott now owns it and we carry the self-study test. Evaluations have been very positive on it for the past 25 years!

About the Author

Kathy King, RD, LD has been self-employed since 1972 when she started her business in Denver, CO. She has counseled over 6,000 patients, conducted over 800 media interviews as the NoonDay Nutritionist, on her own nationally-syndicated radio talk show (American Know-how), on Blinky's Fun Club, and as a spokesperson for food companies. She was the first sports nutritionist for the Denver Broncos Football team and a consultant to The Greenhouse Spa. She has been an international speaker and former member of ADA's Board of Directors and House of Delegates. Kathy has written or edited 13 books and published 12 books; she owns Helm Publishing, a business that produces continuing education home study courses for dietitians and nurses in Lake Dallas, TX.