The average American child sees about 40,000 television commercial per year. The author, Susan Linn, EdD, mother and professor at Harvard, passionately discloses the depths that marketers go to hook and exploit children into becoming young consumers. Learn the ways marketers expose children to the wrong messages on food consumption. Great resource for professionals in school lunch, public health, and pediatric nutrition, or anyone with kids. "Should be read by every parent, policy maker, and professional who works with children." --Alvin Poussaint, Harvard Medical School