The New Rules of Marketing & PR, 6th Edition (CHES)

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly

This course is only for CHES practitioners. 

This is the 6th edition of this pioneering internet marketing guide, The New Rules of Marketing & PR, an international bestseller. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.

The 6th edition is the most extensively revised edition yet, and includes:

  • Dozens of compelling case studies
  • A new information on mobile platforms, owning your own assets, and Facebook Live
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

“This is a must-read book if you don’t want to waste time and resources on the old methods of Internet marketing and PR.” Ron Peck, Ex. Dir., Neurological Disease Foundation

Course Expiration Date
Grouped product items
Product Name Price Qty
Book Only (620)
15 CE Online Test Only (621CHES)
25 CE Online Test Only (622CHES)
15 CE Book & Online Test (623CHES)
25 CE Book & Online Test (624CHES)

Book Details

Year Published
6th Edition
John Wiley & Sons
Page Count

Course Objectives

CHES Competencies:

1.2.5 Establish collaborative relationships and agreements that facilitate access to data

2.1.5 Elicit input from priority populations and other stakeholders

5.2.1 Use communication strategies to obtain program support

7.2.2 Tailor messages to priority populations


After this course, participants will be able to:

1. Create effective nutritional and health messages that better reach and influence their target markets.

2. Discuss the major changes taking place in marketing and name four new social media.

3. Better assess their business and personal marketing needs in order to match them to the most appropriate social media.

4. Identify more appropriate strategies for increasing public relations, selling items, generating goodwill, and target marketing to niche consumer groups.


Recommended For...
  • Certified Health Education Specialist (CHES)
  • Integrative & Functional Nutrition Academy Professional
Why we chose this book

This book is considered one of the best on how to use the Internet for marketing both a business and a person. It's used by Boston University for its online marketing classes.

About the author

David Meerman Scott is quickly becoming the guru of online marketing strategies through his international speaking, popular blog, and eight books, including this one, and Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking.