Description
This marketing book written by service marketing expert, Harry Beckwith, is full of practical, logical, effective advice on what REALLY works when you try to market yourself. Careers and businesses are built through relationships and this book tells you how to do it. Beckwith's writing style is conversational storytelling in short chapters--very readable.
Course Objectives
OBJECTIVES for SELF-STUDY COURSE
Upon successful completion of this self-study course, the users will be able to:
1. Identify life and career strategies for marketing themselves better and being more successful.
2. Understand the barriers to achieving career and life goals and how to overcome them.
3. Better implement a plan to make positive changes in life or career changes.
Learning Codes
- (1000) Professional skills
- (1010) Career planning, job search, goal setting
- (1070) Leadership, critical and strategic thinking
- (1090) Media skills
- (1110) Risk taking
- (1130) Verbal communication skills, presentations
- (1140) Written communication skills, publishing
- (6000) Education, Training, and Counseling
- (6070) Interviewing and listening skills
- (6080) Training, coaching, and mentoring
- (7000) Business and Management
- (7050) Customer focus
- (7070) Entrepreneurship, private practice
- (7120) Marketing
- (7150) Negotiation
- (7170) Reimbursement, coverage
- (7210) Sales, merchandising
Recommended for...
- Registered Dietitians (RD)
- Dietetic Technicians Registered (DTR)
- Registered Nurses (RN)
Book Details
| Author | Harry Beckwith and Christine Clifford Beckwith |
|---|---|
| Year Published | 2007 |
| Edition | 1st Edition |
| Publisher | Business Plus |
| ISBN | 0446578215 |
| Format | Hardback |
| Page Count | 336 |
About the Author
Harry Beckwith, Founder of Beckwith Partners, a branding and positioning firm. He is a winner of the American Marketing Association's Effie, a lecturer at the universities of Minnesota and St. Thomas in Minneapolis, and has worked with twenty-six "Fortune" 200 companies, four of America's best 100 service companies, and many other businesses after graduating from Stanford. Also author of "The Invisible Touch," "What Clients Love," and "Selling the Invisible" which is known as one of the top ten business and management books of all time.
Christine Clifford Beckwith is the sales director of Beckwith Partners, and the CEO/President of The Cancer Club. She has been the Senior Executive Vice President for SPAR Marketing Services, and has worked with clients such as AT&T, Revlon, Mattel Toys, and Proctor & Gamble. Christine has also raised over $1.25 million to benefit breast cancer research, and has been designated a Certified Speaking Professional.
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Winner of 2011 "CE for Life" Contest is Lindsay Vettleson and Winner of 2011 FNCE "CE for Life" Drawing is Joan Lewis!
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