Description
Harry Beckwith, the author, is a marketing guru and bestselling author who studies people and our quirks and habits. Learn the lessons about why we make the choices we do; how to predict how others will choose products or services to buy; and what to do to improve our chances for success in business and life. Very interesting book on business and human behavior.
Course Objectives
OBJECTIVES for Self-Study Course
Upon successful completion of this self-study course, the users will be able to:
1. Discuss the major influences that shape a person’s perceptions, biases, buying habits, and decision-making.
2. Identify ways to attract more clients to programs, and purchasers to buy products.
3. Better assess the marketplace where dietetic and health services and products are sold in order to be more successful in business.
Recommended for...
- Registered Dietitians (RD)
- Dietetic Technicians Registered (DTR)
- Registered Nurses (RN)
- Certified Dietary Managers (CDM)
Book Details
| Author | Harry Beckwith |
|---|---|
| Year Published | 2011 |
| Edition | 1st Edition |
| Publisher | Business Plus |
| ISBN | 978-0446564144 |
| Format | Paperback |
| Page Count | 323 |
About the Author
Harry Beckwith, Founder of Beckwith Partners, a branding and positioning firm. He is a winner of the American Marketing Association's Effie, a lecturer at the universities of Minnesota and St. Thomas in Minneapolis, and has worked with twenty-six "Fortune" 200 companies, four of America's best 100 service companies, and many other businesses after graduating from Stanford. Also author of "The Invisible Touch," "What Clients Love," "You, Inc.," and "Selling the Invisible" which is known as one of the top ten business and management books of all time.
My Cart
You have no items in your shopping cart.
Winner of 2011 "CE for Life" Contest is Lindsay Vettleson and Winner of 2011 FNCE "CE for Life" Drawing is Joan Lewis!
Newsletter
Continuing Educations for RDs & DTRs with selected courses for RNs, CDEs & CDMs.
Self-Study tests written by author, publisher, & private practitioners Kathy King, RD, LD.
Our course reviewers are highly qualified expert practitioners.
