Description
A BusinessWeek Bestseller! David Meerman Scott wrote this excellent book that teaches readers how to navigate the potential of social media and the web. It raises the interaction of people to a new level with new tools. Numerous case studies and examples that show what works and what to avoid.
Course Objectives
OBJECTIVES for SELF-STUDY COURSE
Upon successful completion of this self-study course, the users will be able to:
1. Discuss the major changes taking place in marketing and name four new social media.
2. Better assess their business and personal marketing needs in order to match them to the most appropriate social media.
3. Identify more appropriate strategies for increasing public relations, selling items, generating goodwill, and target marketing to niche consumer groups.
Learning Codes
- (1000) Professional skills
- (1010) Career planning, job search, goal setting
- (1020) Computer, electronic technology
- (1070) Leadership, critical and strategic thinking
- (1090) Media skills
- (1110) Risk taking
- (1120) Time and stress management, life balance
- (1130) Verbal communication skills, presentations
- (1140) Written communication skills, publishing
- (7000) Business and Management
- (7050) Customer focus
- (7070) Entrepreneurship, private practice
- (7120) Marketing
- (7210) Sales, merchandising
Recommended for...
- Registered Dietitians (RD)
- Dietetic Technicians Registered (DTR)
- Registered Nurses (RN)
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Winner of 2011 "CE for Life" Contest is Lindsay Vettleson and Winner of 2011 FNCE "CE for Life" Drawing is Joan Lewis!
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Continuing Educations for RDs & DTRs with selected courses for RNs, CDEs & CDMs.
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