Description
Considered one of the top business books of all time, Harry Beckwith's book is based upon his 25 years of experience with thousands of business professionals, this book's advice will help anyone marketing a service, product or career. Practical, eye-opening common sense that flies in the face of what people are taught in business school about marketing.
Learning Codes
- (1000) Professional skills
- (1010) Career planning, job search, goal setting
- (1070) Leadership, critical and strategic thinking
- (1090) Media skills
- (1110) Risk taking
- (1130) Verbal communication skills, presentations
- (1140) Written communication skills, publishing
- (7000) Business and Management
- (7050) Customer focus
- (7070) Entrepreneurship, private practice
- (7120) Marketing
- (7160) Quality management
Recommended for...
- Registered Dietitians (RD)
- Dietetic Technicians Registered (DTR)
- Registered Nurses (RN)
Book Details
| Author | Harry Beckwith |
|---|---|
| Year Published | 1997 |
| Edition | |
| Publisher | Business Plus |
| ISBN | 978-0446520942 |
| Format | Hardback |
| Page Count | 272 |
About the Author
Harry Beckwith, Founder of Beckwith Advertising and Marketing, a branding and positioning firm. He is a winner of the American Marketing Association's Effie, a lecturer at the universities of Minnesota and St. Thomas in Minneapolis, and has worked with twenty-six "Fortune" 200 companies, four of America's best 100 service companies, and many other businesses after graduating from Stanford. "Selling the Invisible" is known as one of the top ten business and management books of all time. Also author of "The Invisible Touch," "What Clients Love," and "You, Inc."
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Winner of 2011 "CE for Life" Contest is Lindsay Vettleson and Winner of 2011 FNCE "CE for Life" Drawing is Joan Lewis!
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