Helm Publishing

Business

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  1. Front Cover

    100 Best Business Books of All Time - What They Say, Why They Matter, and How They Can Help You

    Jack Covert and Todd Sattersten
    11,000 business books are published each year! For this book, the authors chose the best pearls of wisdom from the top 100 business books of all time. Great reading! Learn More
  2. A Comprehensive Guide to Obtaining Order Writing Privileges

    A Comprehensive Guide to Obtaining Order Writing Privileges

    Heidi Silver, PhD, RD, Annalynn Skipper, PhD, RD, FADA, & Karren Moreland, RD, CNSD
    A fantastic resource for RDs! Advance the level and scope of your clinical dietetics practice and improve patient care through nutrition order writing by dietitians. This book thoroughly looks at the research on the topic, implementation strategies, and how to approach achieving privileges. Learn More
  3. ACE's Guide to Exercise Testing & Program Design: A Fitness Professional's Handbook

    ACE's Guide to Exercise Testing & Program Design - A Fitness Professional's Handbook, 2nd ed.

    Cedric Bryant, PhD, Barry Franklin, PhD, Sabrena Newton-Merrill, PhD, Endorsed by Am. Council on Exercise.
    This book and course are for the RD/DTR/RN fitness director, personal trainer, health coach, or sports nutritionist who wants to turn theoretical knowledge into practical techniques and a successful program. Learn More
  4. Consuming Kids: Protecting our Children from the Onslaught of Marketing and Advertising

    Consuming Kids - Protecting our Children from the Onslaught of Marketing and Advertising

    Susan Linn, EdD
    Learn the way marketers are manipulating and exposing children from infants to adolescents to the wrong messages on food consumption, body size, and other potentially harmful messages. Great information for professionals working in school lunch, public health, pediatric nutrition, or anyone with kids. Learn More
  5. Live Like You Mean It

    Live Like You Mean It

    Ken Wasco and Ellyn Luros-Elson, RD
    Now that you have done everything you are supposed to do, what do you really want to do? People often spend more time planning their vacations than planning their lives. This book will give you a road map to change that! Learn More
  6. Outliers: The Story of Success

    Outliers - The Story of Success

    Malcolm Gladwell
    Fascinating reading! This book discusses the research on how people learn, the contribution of a high IQ to success, and the significance of a person's family, community, luck, and unusual opportunities on his ability to succeed. Learn More
  7. Professional Baking

    Professional Baking

    Wayne Gisslen, Le Cordon Bleu
    This text is used at the top culinary schools in the world. Learn the basics and advanced baking formulations and skills. Illustrations and photos show the recipe steps. Wonderful resource! 2 Courses in 1 Book! Learn More
  8. Professional Cooking

    Professional Cooking

    Wayne Gisslen, Chef
    Learn the foundation of cooking skills, theories and terms taught at leading culinary schools. Step-by-step instruction, hundreds of photos and illustrations, and self-paced learning make this a fun course. 2 courses in 1 book! Learn More
  9. Selling the Invisible: A Field Guide to Modern Marketing

    Selling the Invisible - A Field Guide to Modern Marketing

    Harry Beckwith
    Based upon the author's 25 years of experience with thousands of business professionals, this book's advice will help anyone marketing a service, product or career. Learn More
  10. The Competitive Edge: Advanced Marketing for Dietetics Professionals

    The Competitive Edge - Advanced Marketing for Dietetics Professionals

    Kathy King, RD, editor
    This is the most comprehensive marketing book for nutrition professionals ever published! Learn how to make your career and programs more successful through creative marketing strategies that create demand for you and your products. Learn More
  11. The Entrepreneurial Nutritionist

    The Entrepreneurial Nutritionist, 4th edition

    Kathy King, RD editor and author with 10 contributing authors

    This classic tell-it-like-it-is book has helped thousands of dietitians create their own businesses or determine entrepreneurship it was not an avenue they wanted to pursue. Includes data from Worldwide survey and 1,600+ dietitians who shared what made them successful!

    Learn More
  12. The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

    The New Rules of Marketing & PR - How to Use Social Media

    David Meerman Scott
    A BusinessWeek Bestseller! Excellent book that teaches readers how to navigate the potential of social media and the web. Numerous case studies and examples. Used as a text in social marketing classes. Learn More
  13. Front Cover

    Unthinking - The Surprising Forces Behind What We Buy

    Harry Beckwith
    Learn the lessons about why we make the choices we do and what to do to improve our chances for success in business and life. Very interesting book on business and human behavior. Learn More
  14. You, Inc.: The Art of Selling Yourself

    You, Inc. - The Art of Selling Yourself

    Harry Beckwith and Christine Clifford Beckwith
    This marketing book written by Beckwith is full of practical, logical, effective advice on what REALLY works when you try to market yourself. Careers and businesses are built through relationships and this book tells you how to do it. Learn More

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